Several movements signal the gradual resumption of tourism in Brazil: new package sales, more flights within the country and abroad, and more and more countries open to Brazilians. But it is domestic trips that account for most of the trips, especially to the coast of the Northeast .
Data from IPC Maps, an institute specializing in Brazilian consumption potential, point out that Brazilians should spend more on travel by the end of 2021, compared to the 2020 total, even further below the pre-pandemic level (2019). Surveys by associations representing travel agencies and tour operators (which are the companies that negotiate and assemble packages with hotels and airlines) show that sales are still below average, but are growing.
State Travel
August 28, 2021 | 5:00 am
By Nathalia Molina*
Several movements signal the gradual resumption of tourism in Brazil: new package sales, more flights within the country and abroad, and more and more countries open to Brazilians. But it is domestic trips that account for most of the trips, especially to the coast of the Northeast .
Coastal destinations, such as Porto de Galinhas (PE), are among the most sought after by travelers in the country – Photo: AHPG
Data from IPC Maps, an institute specializing in Brazilian consumption potential, point out that Brazilians should spend more on travel by the end of 2021, compared to the 2020 total, even further below the pre-pandemic level (2019). Surveys by associations representing travel agencies and tour operators (which are the companies that negotiate and assemble packages with hotels and airlines) show that sales are still below average, but are growing.
PUBLICITY
The July bulletin of the Brazilian Association of Tour Operators (Braztoa), made in partnership with UP Soluções, points out that 58% of the members have not yet reached half of their historical revenue, but 17% have reached or exceeded the total sales of 2019 More than 80% of shipments were new sales. Most of the itineraries sold by member operators were used in the month of purchase (July) or will be until the end of 2021.
According to a survey by the Brazilian Association of Travel Agencies (Abav), carried out with the Brazilian Micro and Small Business Support Service (Sebrae), among the trips most sought after by tourists, 84% were to beach destinations. Of every ten member agencies of Abav, six expect to have an increase in revenue this year. A third of the entrepreneurs interviewed in the survey intend to hire employees by December.
