The Movimento Supera Turismo Brasil launched the campaign “Brazil, a destination without comparisons”, this Monday afternoon, June 12, 2021, after a meeting with the Advisory Board that took place in the morning. The cooperative promotional initiative will start with the airing of a 30-second video, subtitled in Portuguese, English and Spanish. “Confronting any comparisons of Brazilian destinations with others in the world, we created this campaign that values the uniqueness of Brazil, which is one of the most diverse in terms of attractions in the world, according to the WTTC”, summarizes the creator of the campaign slogan, Ana Laura Ravagnani, from JAM.Co.
They are part of the Bruno Wendling Advisory Board (National Forum of State Secretaries and Directors of Tourism); Caio Carvalho (Grupo Bandeirantes de Comunicação); Chieko Aoki (Blue Tree Hotels); Estela Farina (Norwegian Cruise Line); Jerome Cadier (Latam Brazil); Paulo Kakinoff (Gol Linhas Aéreas); Renato Franklin (Movida Rent a Car) and Toni Sando (Unedestinos).
The objective is to engage company employees and associates of entities in the travel, tourism and events sector; for everyone to share the campaign pieces, whose message enhances the image of Destino Brasil, for Brazilians and foreigners.
